As you know, with the developing technology, the effectiveness of the content used in the cosmetics industry can be increased with time. Hyaluronic acid is one of these developed contents. Hyaluronic acid is the natural building block of our body and protects the connective tissue of the skin. In spite of the word acid, it is composed of sugar molecules. It has a high water holding capacity and helps to keep the skin moist. The skin is tighter and more resistant to external influences when it is sufficiently moist. However, the production of hyaluronic acid in the body begins to decrease as the age progresses and is insufficient to perform its functions. This causes the skin to be more vulnerable to external influences such as UV rays, wrinkles, and staining. The signs of ageing increase.
Hyaluronic acid, which is mentioned in the cosmetic industry, has been transformed into salt form by scientists to penetrate our skin more and show its effect better. The new component used in these applications, which we can define as an advanced skin care trend, is called sodium hyaluronate. Sodium hyaluronate is easily absorbed by the skin with its light structure and regulates functions that slow down as a result of the decrease of Hyaluronic acid in the body. Although sodium hyaluronate is mostly used in the cosmetic industry instead of Hyaluronic acid, there are basically some differences. Because the molecular weight of hyaluronic acid is high, it is difficult to absorb by the skin.
The most prominent feature of sodium hyaluronate is its water holding capacity. The molecule encapsulates 100 times its weight in water and creates a relief and moisturizing effect when applied to the skin. It is suitable for all skin types since it has a natural structure. As the molecular weight of sodium hyaluronate decreases, it penetrates the skin more and shows its effect better. When developing Pure Hyaluronic Elixir as the Esderma brand, we prefer Sodium hyaluronates with small molecule sizes, paying attention to this feature. Thus, the serum can easily penetrate into the skin.
You can apply Pure Hyaluronic Elixir to your face, neck and décolleté with your fingertips in the morning and evening. If you want to see a deeper effect of the serum, you can apply it professionally by skin care specialists. As soon as you feel the effect, you will have skin like cotton.